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商品編號： 9-510-018 出版日期： 2009/11/30 作者姓名： Keinan, Anat 商品類別： Marketing 商品規格： 15p 再版日期： 2010/01/11 地域： 產業： Telecom 個案年度： 2009 -
商品敘述：
Communispace is the market leader in creating and managing private, brand-focused online communities for major corporate clients. These communities have provided its clients with insights into how consumers view their brands, with quick feedback on potential marketing decisions, and with a sounding board for new product ideas. Now, a potential client has asked Communispace to build and manage an online community for the sole purpose of fostering Word-of-Mouth for a new brand it was launching. Should Communispace take on this assignment?
涵蓋領域：
Branding;Market research
相關資料：
, (9-511-120), 14p, by Anat Keinan
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